All the whey up! How a dairy byproduct became the star of the ‘proteinmaxxing’ boom
Published: 2026-07-21 • Permanent link
As GLP-1s drive the current protein craze, a supplement once only taken by powerlifters is now so popular US producers are struggling to keep up For generations, the Meives family made cheese.
Tony Meives’s grandfather, a Swiss immigrant, and his father both...
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Why it matters: As GLP-1s drive the current protein craze, a supplement once only taken by powerlifters is now so popular US producers are struggling to keep up For generations, the Meives family made cheese. Tony Meives’s grandfather, a Swiss immigrant,...
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